Monday, September 18, 2006


Google AdSense is a program that provides you with web advertising income for your website. Once accepted to the AdSense program, Google places ads on pages of your website. When a visitor to your website clicks on an ad, or “clicks through” to the advertiser’s website, you earn money. You can also earn money from cost-per-1000-impressions (CPM) ads that pay to advertise on your site.Advertisers pay Google for displaying ads on your website, and for each time a visitor click’s through the ad and enters their site. Google takes a percentage and pays you a percentage. Google does not reveal how much they earn, or what percentage they take. However, it is in their best interest to help you earn a fantastic return for your participation in the program, and they know that.The unique component of the AdSense program is the ads are relevant to the content on your website. Instead of ads unrelated to your site’s focus, Google will place ads that specifically address the needs and requirement of your visitors. For instance, if you have a sports website, instead of annoying ads for mortage and credit cards, Google might place ads for sport utility.Relevant ads not only improve your CPC and CPM volume, they don’t muddy up your website with advertising that sticks out like a sore thumb. Google AdSense allows you to reap the unlimited rewards of advertising revenue while still maintaining the integrity of your site.AdSense also allows you to place the Google search box and Google products on your website to dramatically increase revenue.